The California Court expands potential exposure of liability for online advertisers

It is invited by Richard b. Newman - position Attorney Marketing Affiliate

A very important and very controversial decision was published recently by the Court of appeal of California, District of a second on the question of whether CAN-SPAM preempts the anti-spam Act of California (Hypertouch Inc. v. ValueClick Inc., Cal.) CT. (app, DIST 2d, January 18, 2001).  The component of aspect of the responsibility for this decision is critical for those in the affiliate marketing industry because the appears to have held that the CAN-SPAM Act provides for the imposition of strict liability for online advertisersregardless of the level of knowledge and control over the conduct of the editor.

A detailed article, I wrote on the issue is available on the website of the Performance Marketing Association, but Linda has asked me to share the link here, it is certain that 5 Star readers are kept informed.

The Court of appeal of California held that the CAN-SPAM Act does step pre-empt claims related to the law of the State of California of the email service provider

……………………………………………………………………………………
Richard b. Newman is a lawyer of the Internet and
Hinch Newman LLPInternet law specialist
…………………………………………………………………………………… *Political advertising disclosure*.

View the original article here