Affiliate Marketing Industry Coalition comments on the proposed legislation of-not-Track

It is a position invited by Richard b. Newman - lawyer Marketing Affiliate

In December 2010, the Federal Trade Commission ("FTC") has published a personal report with the recommendations of protections of the privacy of consumers U.S. stengthen, including an Internet non-Track mechanism.  The consumer advocacy community has widely supported the creation of a mechanism of-not-Track mandated Government put emphasis on the emergence of online behavioral advertising, which involves the monitoring of the activities of consumers on the Internet to target marketing purposes.
February 18, 2011, a week after the REP. Jackie Speier (D-Calif) introduced the "Do not track online me Act of 2011," a coalition of groups marketing submitted comments to the FTC, essentially indicating that a mechanism for consumers to avoid having their Internet activities followed by advertisers would seriously undermine the efforts of the industry.  The above marketing groups also cited the fact that consumers already have the ability to prevent this follow-up program in the industry has recently launched by the online marketing sector.  The program of self-regulation with a central site, aboutads.info, allows consumers to opt-out of behavioral advertising by participating companies.
The coalition, consisting of the Direct Marketing Association, Association of national advertisers, Office of Interactive advertising, American Federation of advertising and advertising agencies Association, said that "the Federal Government should not undermine industry's commitment to the program by creating a mechanism of-not-Track duplication through legislation or the réglementationsurtout when" appropriate mechanisms already exist on the market and were themselves designed to meet the high standards and principles proposed by the Commission in its final report on behavioral advertising online two years ago. "More importantly, the coalition said the manner in which a government mechanism-not-Track could interfere with targeted marketing revenues that support truly free Internet content.
According to the coalition, the Council of better business offices should monitor compliance through the Internet, starting March 31, 2011.
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Richard b. Newman is a lawyer of the Internet and
Hinch Newman LLP Internet law specialist
…………………………………………………………………………………… *Political advertising disclosure*.
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