Your PPC campaign is boring and lacking that oomph? Well, today is the day, take action, & things turn around. Follow these simple steps & explode your PPC campaign:
1. Try to avoid phrases with less than 3 words
There is a difference between "affiliate marketing" & "Affiliate marketing Blog". The more words contained a word more specific is your search word probably for this query. You put in the shoes of the search routine, be people looking for information, type "affiliate marketing" people, the specifically will give the latter an affiliate marketing blog you want to read.
The same works with all sectors. Bidding "Doctor" is very different than bidding "Doctor in Melbourne." You start to think more about what phrases you on offer are, rather than lazy.
2. Not lose money wasting the broad-matched keywords
While broad-matched keywords typically generates more traffic on the basis of AdWords "Extended of broad matching" often find you, which heaps unrelated terms, in be sneak. Unless your research more definitions (using the search query report) you will have no money on keywords should, the pilot not qualify you. Not lazy and do a thorough keyword research before embarking on any AdWords campaign. My rule of thumb is always go phrase (with negative numbers) or exactly. So you get everything you should know, for your money.
3. Catch people in the late stages of the buying process
As mentioned in paragraph 1, there are certain phrases that people use when you are in various stages of the search. These identify can mean $15 or $5 / conversion and conversion the difference between payment.
Useful commandments ideas:
Bid on brand name of products & ItemsBid on company name & ManufacturersUse buy, compare & buy KeywordsLeverage product reviews4. See the search content & networks
Check your campaign settings, if the search network network content & are turned on. I always turn off both first as I do not trust, where the traffic comes. As soon as I will campaign for a solid CTR, position & return I then test in the search network to see if it adds or removes value.
If you want to run a content campaign, I suggest that you are running it in a their own campaign. Alone.
5. Create highly targeted ad groups
Subject of your ad groups to a specific keyword. If this keyword affiliate is marketing-blog may contain the ad group:
[Partner marketing blogs]
This allows you to which refers specifically to the keywords that you are on offer are a highly targeted creative writing. High-related items as this increases your CTR, reduce to keep your costs in the long run.
6. Use very targeted creative
As in the previous point explained you can write very targeted creative around a small group of keywords.
The above ad group example your creative might look like this:
Affiliate marketing blog
Become an Affiliate-Marketing - gun
with earners blog Affiliate Marketing Blog
Earnersblog.com /AffiliateMarketingBlog
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